CREATING IS MY

SUPERPOWER

Many entrepreneurs, including me, have unlimited ideas that come to mind. The key is to be disciplined and know what ideas are worth pursuing and which ones are worth passing on to someone else or simply remaining just an idea.

Building a successful business is a mixture of discipline, timing, and some luck, but that is all rooted in doing what most people never do: launch. That is why, as creators, it is important to remember the following:

Ideas are cheap.

The value is in the execution.

VENTURES

ACTIVE


INACTIVE / CLOSED

GRITS

GRITS—Girls Raised in the South—is a community founded by entrepreneurs Sevetri Wilson Taylor and Sheena Allen to empower and support entrepreneurs and business-minded individuals. While the name is rooted in the founders' Southern heritage, GRITS’ mission transcends geographical boundaries to inspire leaders everywhere.

Through the Rich Lessons podcast, live teachings, tailored self-paced courses, executive coaching, and more, GRITS provides the tools and insights entrepreneurs need to succeed at every stage of their journey.

INDUSTRY
Creative Economy

STATUS
Active

ENGAGE
Website

FUNDING
Bootstrap

APP IT OUT

App It Out guides and teaches those who are non-technical or early coders how to go from an app idea to successfully launching a mobile app. The venture offers a physical and digital (work)book, courses.

The App It Out products suite helps non-techies through all stages, from the first step of idea validation to mid-way steps that include UI/UX and funding options to launching (and what happens after you launch).

STATUS
Active

FUNDING
Bootstrap

INDUSTRY

ENGAGE
Website

PICSLIT

Create scrolling carousels or large image banner grids for your photo collections, Instagram or other social networks.

STATUS
Stealth / Relaunch

INDUSTRY
Photo/Media

FUNDING
Bootstrap

ENGAGE
Website | iOS App | Android App


CAPWAY

An ecosystem creating economic access and opportunities for everyone through banking, payments, and other financial infrastructure.

STATUS
Closed

FUNDING
Venture

INDUSTRY
Fintech

SHEENA ALLEN APPLICATIONS

Studio home to photo-based mobile apps Dubblen, TwtBooth, Words on Pics, Orange Snap.

FUNDING
Bootstrapped

STATUS
Closed

INDUSTRY
Studio

PORTFOLIO HIGHLIGHTS

Sheena Allen Apps: During its run, every Sheena Allen Apps studio app—Dubblen, Orange Snap, PicSlit, TwtBooth, and Words on Pics—achieved category rankings in both the Apple App Store and Google Play Store. Dubblen notably broke into the overall top charts, and the collection garnered millions of downloads.

Loved by Influencers: The apps created by Sheena over the years have been used by multiple celebrities and influencers, helping to spread the word.

Photo reference: Stevie Johnson (former NFL player)

CapWay: The fintech startup secured partnerships to bring financial literacy directly to students in the classroom.